Small businesses are not short on data. Between the online store, the payment tool, the email platform and the social accounts, there are numbers everywhere. What's missing is the time — and often the confidence — to sit down, pull it all together and figure out what it actually means.
So the data just sits there. Sales dip and nobody notices for a month. A product quietly becomes the bestseller and never gets promoted. Decisions get made on gut feeling because reading the numbers feels like a second job.
Blake, Unyo's data and analytics employee, exists to close that gap. He turns scattered numbers into plain-language answers you can act on — no spreadsheets, no formulas, no dashboards to learn.
Ask a question, get an answer
You don't need to know which report to open or which metric to filter. You ask Blake the way you'd ask a colleague:
- "How did last week go?"
- "Which products sold best this month?"
- "Is anything trending down that I should worry about?"
Blake pulls the relevant numbers from the tools you've connected and answers in a few clear sentences — what happened, what changed and what it means.
What Blake actually does
- Collect data from the tools you connect, so the full picture lives in one place.
- Analyze trends and surface what changed since last week or last month.
- Report in plain-language summaries anyone can read — no jargon, no charts you have to decode.
- Recommend the next step worth taking, not just the raw figure.
That last point matters. A number on its own — "revenue up 12%" — doesn't tell you what to do. Blake connects it to an action: which product to reorder, which channel to lean into, which customer segment to follow up with.
From connected tools to a single view
Because Blake reads from the sources you connect — your store, your email platform, your other tools — you're not copying numbers between tabs or reconciling reports by hand. And because he draws on the same Neural Core as the rest of your Unyo team, his insights are framed around your business: your products, your margins, your goals.
That means the data doesn't stay locked in one app. When Blake spots that a product is selling fast, Alex can prioritise follow-ups for it and Ashley can plan posts around it. The insight turns into action across the whole business.
A weekly review that takes minutes
One of the most useful habits Blake makes easy is the weekly check-in. Instead of dreading a spreadsheet on a Friday afternoon, you get a short, readable summary:
- What moved this week, up or down.
- What's driving it.
- One or two things worth doing next.
It's the kind of review most owners know they should do but rarely have time for. When it takes minutes to read instead of hours to build, it actually happens.
Decisions with confidence, not guesswork
You don't need to become a data analyst to run a business well. You need to know what's working, what's slipping and what to do about it — in language that's clear enough to act on today.
That's what Blake gives a small business: the confidence that comes from actually understanding your numbers, without ever opening a spreadsheet.